Sabtu, 25 September 2010

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Publisher Marketing: Which is more dangerous: a gun or a swimming pool?What do schoolteachers and sumo wrestlers have in common?How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life from cheating and crime to parenting and sports and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives how people get what they want or need, especially when other people want or need the same thing."

  • Sales Rank: #4422575 in Books
  • Published on: 2007
  • Original language: German
  • Dimensions: 5.87" h x .31" w x 5.04" l,
  • Binding: Audio CD

Most helpful customer reviews

94 of 104 people found the following review helpful.
Read elsewhere if you want to think like an economist.
By David Zetland
I’ve heard of this book for years, but never bothered to read it because I was already an economist and didn’t think I needed to read a popular summary of Steven Levitt’s work.[1] My impression was that the book summarized his work in a popular (non-academic) style that helped people understand what economists do. I though that the book was useful in this respect in helping people understand what I do. Indeed, the most common reaction I get from people when telling them that I am an economist is that they have read Freakonomics, which implies that they have at least seen some work similar to what I do at aguanomics.[2]

It turns out that I was mistaken in my initial beliefs.

I just read this 2004 book 2006 revision, and it's made me think a bit more about how we (economists) communicate with the general public, and I think that some ways are better than others. First, there are textbooks, which describe the tools that economists use to put their theories into practice. Many many people have told me “I didn’t learn anything in economics. All I remember was a lot of math and curves.” This depressing outcome results from lecturers who merely reproduce problems and equations on the blackboard, without helping students understand either why those theories are used or how they came to be so popular with economists.[3] Second, there are books that explain how economists think or how their thinking has evolved as they have tried to understand and summarize the people’s behaviour. These books, in my opinion, are the most interesting — and challenging — because they push people to revisit their assumptions and perspectives.[4] These are the books that I would recommend to people looking to “think like an economist” or, to be blunt, to think more accurately about how they and those around them actually behave. Third, there are books like mine [pdf] that try to explain how to improve failing policies using basic economic insights and incentives. Finally, there are books like Freakonomics that reproduce academic papers in a popular form. These books — like Economic Gangsters — give the public a limited vision of research without explaining the struggles of getting the right data or explaining the limitations of theories that are used (or not) in the final paper.

Freakonomics is therefore NOT the book that I would recommend to anyone interested in (a) learning economic theory, (b) learning about how economists think, or (c) understanding the world or thinking of ways to improve it.

This book with a memorable (but useless) name provides readers with just-so stories that are good for cocktail conversations but not for understanding economics.[5]

For example,
Legalized abortion explains the drop in crime in the US. Not only do Steve and Steve back off from the main claims of the original paper (they add other factors), but this theory has been falsified by others (see this and this). What struck me is their ongoing attempts to hold onto at least some elements in the original claim in later blog posts in what I’d call a “my-ladydoth-protest-too-much” manner.
Real estate agents serve themselves better than they serve clients when selling their own homes. As a former real estate agent, I had to agree with their basic premise, but I thought their explanation too simplistic.[6] The most obvious problem is that agents have an entirely different understanding of themselves as sellers as well as of the markets. Surely that different information (and the resulting “patience” that gets them a higher price as sellers) matters?
Looking over their other chapters (on cheating sumo wrestlers, drug dealers who live with their moms, the KKK as a multilevel marketing organization, etc.), I agree that the chapters are interesting and thought provoking, but they do not provide “lessons on the hidden side of everything.” Instead, they read like a series of magazine articles whose quirky “insights” might contribute to your next cocktail conversation.

The authors say that they want you to ask more questions and see the world differently, but what tools have they given to you in this book?[7] I didn’t detect any reliable technique (except perhaps to collect a neat dataset and call Steve Levitt), and that’s where I was disappointed. Freakonomics does not really reveal the hidden side of everything. Indeed, it’s more likely to mislead you into thinking you’ve learned something, when you’ve only learned an interesting angle on a complex topic on which you may lack either the experience or methods needed to put it into a useful context.[8]

Take their example of the “underpaid” drug dealer who they say faces a higher risk of death than someone on Death Row in Texas (and thus must be overestimating the gains from their job). Does this statistical analysis mean that those street dealers are irrational? I don’t think so. As all economics students learn, you need to look at their opportunity cost (i.e., the costs and benefits of their potential other choices). In this case, street dealers are (a) NOT condemned to death, (b) not able to find other work with their experience, and (c) not aware of their statistical mortality as much as their potential wealth. Those street runners are “taking their chances” in the same way as Americans are “living the dream,” i.e., in ignorance of reality.[9]

Bottom Line: I give this book THREE STARS. Dubner and Levitt present interesting puzzles worthy of cocktail conversation, but they overstate their contributions and accuracy (“numbers don’t lie” but theory can be incomplete or just wrong). I suggest that anyone interested in understanding how economics works and applying those lessons to “the hidden side of everything” read Economics in One Lesson by Henry Hazlitt. It’s free to download and provides a really useful perspective that anyone can apply to any topic they care about.[10]

(1) I’ve met Steven Levitt. He's a fine person and excellent economist, but this book is too “pop” in its oversimplification of his work and hagiographic treatment of his insights. Yes, he brings interesting statistical tools to“freaky” questions, but he’s not a “rogue economist exploring the hidden side of everything.” He’s just a guy with a dataset and empirical theory who finds some strong correlations. As I explain later on, he does not deliver the last word on pretty much any topic in this book. (It's interesting to see the two authors pooh-poohing people's objections to their claims in this revised edition. I get the impression that their answer is "bestseller, bitch!" more than "hmmm..., maybe we claimed too much.") Also see note 8.

(2) I wrote on the human right to water and oil and water for their Freakonomics blog.

(3) I published an article [pdf] on how students don’t really understand the “downward sloping demand curve” because its form is based on advanced techniques they won’t see for a few more classes (meaning "never" for those who take one class or drop the major).

(4) Of those I have reviewed, I recommend Small is Beautiful, the Calculus of Consent, the Company of Strangers, Predictably Irrational, etc.

(5) "Freaky" anything sounds bad to me, and "freaky" economics -- unlike most economics -- isn't useful to most people. Even worse, there's nothing freaky to the stories in terms of the economics. I wish the authors had spent more time on the basic economics (making the book a useful learning experience) and less time defending empirical research that is interesting and provocative but not really wise.

(6) I corresponded with Levitt’s co-author on my objections to their working paper back in 2005. The main one was that their analysis missed the most important point: it’s better to have an agent than not to have an agent — an obvious insight that saved me about €10,000 when I bought a flat in Amsterdam. Going further, would an agent work harder for you if their commission was a flat rate rather than a percentage of the sales price? They harp about commissions as detrimental to the client’s interest due to the small share of the additional profits an agent gains from working harder on your behalf — e.g., 3% of another $10,000 is only $300, but why would an agent work any harder on a flat-rate commission? In my experience, agents love on referrals from old clients, which may explain why they work hard "despite the weak incentives."

(7) My definition of an expert is “someone who knows what’s missing.” As an example of this, I give a fourth reason why it’s NOT irrational to vote (they give three weak reasons in the blog post included in their revised edition), i.e., the benefits to an individual from study and engagement in a topic.

(8) My years of experience traveling in 100+ countries leads me to respect the diversity of beliefs and institutions that result in a variety of outcomes. Most academics need to exit the Ivory Tower and hit the road more often.

(9) On page 134, they write “The typical parenting expert, like experts in other fields, is prone to sound exceedingly sure of himself. An expert doesn’t so much argue the various sides of an issue as plant his flag firmly on one side. That’s because an expert whose argument reeks of restraint or nuance often doesn’t get much attention.” They need to apply the same critique to themselves. (They cite themselves in later chapters — p139 on abortion and crime — as if their earlier claims were facts.) As another example, take Dubner on page 199, who writes “that paper [on police officer counts and crime] was later disputed… a gradate student found an obvious mathematical mistake in it — but Levitt’s ingenuity was obvious.” I’m not sure I’d say the same about someone whose claims rested on logic with “obvious mathematical mistakes”!

(10) Hazlitt says "the art of economics consists in looking not merely at the immediate but at the longer effects of any act or policy; it consists in tracing the consequences of that policy not merely for one group but for all groups," which he summarizes as "...and then what?" That's a good question, and it's how I can easily predict that cheap water prices will lead to failing infrastructure or water shortages, why climate change is arriving "too fast" (due to a lack of carbon taxes), and so on. I'd prefer people to ask "and then what?" more often and spend less time showing off their knowledge of cheating sumo wrestlers.

2 of 2 people found the following review helpful.
Great entertaining read
By Kalan
Very interesting read about everyday statistics and how they explain our motivations. The writers challenge some predictions and show us, with numbers, that what we predict may sometimes be different from what happens in actuality and how people think. It's a good insight into what motivates us into doing or not doing things. It is very well written. I got the audiobook version and it was very entertaining. I even let my kids listen to some parts of it. It's one of those books where you can start at the beginning middle or end and enjoy it every time. I bought a few copies as gifts for my kids' history teacher, math teacher, and language teacher. Also, a gift for my uncle and for one of my friends. Recommended. I think it's better than the following books but they are also entertaining.

1 of 1 people found the following review helpful.
Quite Enjoyable
By wyldwoman
I've wanted to read this for quite a while and finally got around to it. As the title suggests, it's a discussion on freaky economics. I know those two words tend to not be used together in the same sentence, and that's what makes this book fun ( which is another word not usually used to describe economics.)

Creative and controversial, Levitt has the ability to take uninteresting statistical data and spin it in ways that can totally change the meaning usually assigned to it. It's, among other things, a lesson on the fact that data can be interpreted ( and manipulated ) in many different ways, some biased, some not as much. Personally, I think all data is unavoidably subject to the bias of the interpreter.

Generally, I don't expect books about economics to be particularly entertaining, but Levitt and Dubner have taken a rather dry subject and made it very readable and interesting. Will you agree with them? Very possibly not. There's discussion about very touchy topics (for example how Roe v. Wade has affected crime rates), but if you're open to alternative interpretations of data, at the very least you'll be entertained. Can't wait to read the followup books.

If I have one gripe about this book, it's that I wanted it to be longer.

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Jumat, 17 September 2010

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Un relato basado en los primeros a�os de la vida del cantante Ricardo Arjona. facebook.com/transformandose.en.Arjona

  • Sales Rank: #763365 in Books
  • Published on: 2015-12-25
  • Original language: Spanish
  • Dimensions: 7.48" h x .85" w x 4.72" l, .73 pounds
  • Binding: Paperback
  • 376 pages

About the Author
Escritor guatemalteco. Su primera novela "Marcados", cuyo tema gira alrededor de importantes hechos ocurridos durante la 1a. visita de Juan Pablo II a su pa�s, mientras ejerc�a el poder el controversial General Efra�n R�os Montt, obtuvo el 3er. lugar en el Premio Guatemalteco de Novela a los 21 a�os de edad. Autor tambi�n de: - Cuando abras los ojos. - Hombres Valientes. - Probidad. - "6 semanas de ilusiones" (un drama juvenil convertido en pel�cula por el autor mismo como un proyecto de bajo presupuesto y disponible en amazon como DVD y paperback).

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0 of 0 people found the following review helpful.
Interesting Book
By X-Niper
Good book, if you are a Arjona's fan

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Senin, 13 September 2010

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Engineering Analysis & Modeling with Excel VBA: Course Notes (Version 8.0), by Matthew E. Moran

UPDATED TO INCLUDE EXCEL 2013. These course notes are for engineers, scientists, and others interested in developing custom engineering system models. Principles and practices are established for creating integrated models using Excel and its built-in programming environment, Visual Basic for Applications (VBA). Real-world techniques and tips not found in any course, book, or other resource are revealed. Step-by-step implementation, engineering application examples, and integrated problem exercises solidify the concepts introduced. LEARN HOW TO: Exploit the full power of Excel for building engineering models. Master the built-in VBA programming environment. Implement advanced data I/O, manipulation, analysis, and display. Create full featured graphical interfaces and interactive content. Optimize performance for multi-parameter systems and designs. Integrate interdisciplinary and multi-physics capabilities. TESTIMONIALS: "I worked through the course materials of 'Engineering Analysis & Modeling w/Excel/VBA' and would highly recommend it to other engineers.", Maury DuPont, University of Cincinnati "...the exercises were very easy to understand... followed extremely well after the learning slides that came before them. The instructions were detailed enough to understand, but still left enough leeway for individual learning", Monica Guzik, Rose-Hulman Institute of Technology “Good introduction and quick functioning using VBA was enabled by this course”, Michael R. Palis, Hybricon Corporation “Gave me a lot to work with. Very helpful and hands on. [My favorite parts?]... It was all good”, Dale Folsom, Battelle “Really enjoyed how much info was passed along in such a short and easily understandable method”, Will Rehlich, Noren Products “Excellent… Good overview of VBA programming…”, John Yocom, General Dynamics “Lots of useful information, and a good combination of lecture and hands-on”, Brent Warner, Goddard Space Flight Center “I’ve been looking for a course like this for years! Matt was very knowledgeable and personable and walked his talk”, James McDonald, Crown Solutions “Great detail… informative and responsive to questions. Offered lots of useful info to use beyond the class”, Sheleen Spencer, Naval Research Laboratory

  • Sales Rank: #1239426 in Books
  • Published on: 2014-01-30
  • Original language: English
  • Dimensions: 8.50" h x .67" w x 8.50" l, 1.48 pounds
  • Binding: Paperback
  • 296 pages

About the Author
Matt Moran is the owner of Isotherm Technologies LLC. He is also a sector manager and senior engineer at NASA. Matt teaches engineering short courses throughout the U.S., and has been adjunct faculty at the graduate school at Walsh University and other colleges. He has 32 years of experience developing products and systems for aerospace, electronics, military, and power generation applications. Matt is a Professional Engineer (Ohio), with a B.S. & graduate work in Mechanical Engineering, and an MBA in Systems Management. He has published 44 papers and a book; and has 3 US patents. Matt has created and used many engineering software tools over more than three decades including: general math, finite difference, FEA, CFD, CAE, DAQ, system simulation, custom codes, etc. He has also been using spreadsheets for selected engineering applications since the early 1980s; and VBA since 1996. He has found Excel VBA to be a versatile platform for engineering calculations when properly implemented, and has taught the associated methods to hundreds of course participants since 2007. He has created Excel VBA engineering system models for the Air Force, Office of Naval Research, Missile Defense Agency, DARPA, NASA, and many industrial organizations.

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Jumat, 03 September 2010

[U176.Ebook] Free PDF Swimming Essentials, by Eldin Onsgard

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Swimming Essentials, by Eldin Onsgard

Written by a college professor who has excelled as a competitor, swim teacher and swim coach. It has all the information and illustrations necessary to aid you at every level from beginner to competitor. It also introduced essential information on water safety.

  • Sales Rank: #1086820 in Books
  • Published on: 2014-10-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .23" w x 8.50" l, .57 pounds
  • Binding: Paperback
  • 102 pages

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Super Juice Me!: 28 Day Juice Plan, by Jason Vale

Off the back of his groundbreaking and critically acclaimed documentary film, "Super Juice Me! The Big Juice Experiment," comes Jason Vale's most comprehensive juice program to date. In the film eight people with twenty-two different diseases between them, lived on nothing but freshly extracted juice for 28 days to test what effect, if any, living on a juice only diet for 28-days would have on their diseases and overall health. The results at the end were nothing short of remarkable. Every person experienced positive changes to their health conditions; one person even lost 38 lbs in just those 28 days. Super Juice Me! 28-Day Juice Plan has been specifically designed for those who need to lose a lot of weight and/or who need to make considerable changes to their health. Millions of people all over the world have embarked on a Jason Vale Juice Diet of some kind. Super Juice Me! is without question his single most effective juice diet yet. Jason says, "Give Me 28-Days And I'll Give You Back Your Life." He challenges anyone suffering from overweight or a lifestyle disease, to try it on for size. The book includes sections on: The Full Super Juice Me! 28-Day Juice Plan; A Super Juice Me! 28-Day Journal to track your progress; The Right Psychology for Success; Why Medical Drugs aren t always the answer; Exactly What To Do After You ve been Super Juiced!; A Full Q & A Section and Full Shopping List; and much much more.

  • Sales Rank: #9822 in Books
  • Published on: 2015-02-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.48" h x 1.04" w x 6.49" l, 1.51 pounds
  • Binding: Paperback
  • 340 pages

About the Author
Jason Vale is a number one best-selling author of 7lbs in 7 days Super Juice Diet, and The funky Fresh Juice Book. His books have sold over 1.5 million copies worldwide and he is a leading authority on addiction, health and most importantly juicing, He is regularly featured on TV radio and in the press.

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6 of 6 people found the following review helpful.
Great program
By K. Rookstool
I feel great after doing this plan. I lost 15 lbs and my husband lost 12lbs. A little hard to stick with it when you have a busy schedule but definitely possible and worth it. I have been off my migraine meds and my muscle relaxers now for 4 weeks.I still get the migraines but they are more tolerable.

5 of 5 people found the following review helpful.
Juicing to Reclaim Health
By Allen P.
Super Juice me is a well laid out plan for undertaking a a 28 Day Juicing Plan. Jason Vale is passionate about juicing as a way to recover health and he infects others with his passion. He gives a lot of tips on what to expect and how to stay on track. Reading the testimonials of people who overcame serious health issues in just 28 days of juicing convinced me to try it. I'm on day 6 of the plan and it couldn't be easier. I actually like not having to think about what I am going to eat for the day. It is all laid out. With the option of an extra juice or an avocado to see me through, I never worried about getting hungry. I would recommend this to anyone who has tried everything else and is desperate to reverse their illnesses and regain their health. Or for anyone who wants to drop a few pounds and take a break from eating.

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Best month of nutrition you've ever had!
By Gloria Linda Abell
The recipes taste so good you don't mind being on the plan for a whole month. It's just delightful. It's also rejuvenating and energizing. I feel and look years younger!

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Kamis, 02 September 2010

[F634.Ebook] Ebook Free Principles of Macroeconomics, by Lee Coppock, Dirk Mateer

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Principles of Macroeconomics, by Lee Coppock, Dirk Mateer

Makes economics stick. Meets students where they are.

An innovative instructor uses his tested insights and successful teaching practices to create a truly student-centered approach: real-world examples, pedagogy developed in his own classrooms, and problem solving tools that resonate with today’s students.

  • Sales Rank: #336158 in Books
  • Brand: W.W. Norton & Co
  • Published on: 2013-08-14
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x .90" w x 8.10" l, 2.75 pounds
  • Binding: Paperback
  • 720 pages

About the Author
Lee Coppock is Professor and Undergraduate Director in the Economics Department at the University of Virginia. He has been teaching principles of economics for over twenty years, specializing in principles of macroeconomics. Before moving to UVA, he spent 9 years at Hillsdale College, where he learned how to reach college students. At UVA, Lee teaches two large sections (500+) of macro principles each spring. He has received teaching awards at both Hillsdale College and UVA. Lee lives in Charlottesville with his wife Krista and their four children: Bethany, Lee III, Kara, and Jackson.

Dirk Mateer has a Ph.D. from Florida State University and is the Senior Lecturer and Gerald Swanson Chair of Economic Education at the University of Arizona. Dirk has been teaching Principles of Economics for over twenty years; he specializes in the Principles of Microeconomics. Before moving to the University of Arizona, Dirk spent 1 year at the University of Kentucky developing their online Principles courses and 15 years at Penn State where he taught very large classes (700 plus students per lecture), developing a reputation as one of the most effective and creative instructors of Principles of Economics in the country; for this, he was recently featured in Businessweek.

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1 of 1 people found the following review helpful.
Good for what it needs to do
By nickojeda612
Easy to read and understand. Unlike some text books it is not filled with useless information and figures upon figures. It is straight to the point and I think the many examples in the book help to clarify what it is talking about.

1 of 1 people found the following review helpful.
Very well written text. Since this is a difficult ...
By Amazon Customer
Very well written text. Since this is a difficult course, I thought their real life examples as well as the pop culture references made it a bit more approachable. It helped me do very well in the class.

2 of 2 people found the following review helpful.
thanks.
By Kimcoebooks
good condition. as described. thanks

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